![]() McDonald’s may well become the leader in continuing the movement that First Lady Michelle Obama started, to reverse childhood obesity and make America healthier.The whole grain steel-cut oatmeal at Starbucks is "a great breakfast option for busy days," says Doebrich. Wall Street and the company should be thrilled as these goals also translate to increased sales in bottled water, milk, juice, low-fat yogurts and fruit, according to the Keybridge study. McDonald’s also says it will introduce new menu items that are kid-friendly, including a grilled chicken sandwich. ![]() Expect to see this change short-lived and be replaced with a lower-sodium cheese instead. One change might meet some resistance, though – eliminating their cheeseburger, which adds 200 milligrams of sodium to the meal. It is making more subtle changes, like reducing sodium levels to under 650 milligrams, reformulating its chocolate milk to contain less sugar (the average 2% chocolate milk now contains almost 24 grams of sugar, both added and naturally occurring from the milk itself, as compared with just over 12 grams in plain 2% milk, all of which are naturally occurring), reducing the quantity of French fries in a Happy Meal and making bottled water the default beverage in Happy Meals. There is another major change – this time around, McDonald’s is not trying to change behaviors with new offerings like veggie burgers and salads that its customers were not used to (or did not want). The report details the progress that the fast food giant has made, which in all criteria exceeded their stated goals, except for one that just met the goal exactly. Keybridge, a public policy consulting firm issued a report on the progress that McDonald’s made in 2016 based on t he company’s partnership with the Alliance for a Healthier Generation that was formed in 2013. For fruit, vegetables, low-fat dairy, whole grains, lean protein and water. Leverage Marketing To Increase Consumption and Excitement.All advertising and marketing to kids for Happy Meals will meet the new nutritional standards. ![]() Making all nutritional information readily available in-store as well as electronically. Removing artificial flavors and colors and reducing artificial preservatives “where feasible” without sacrificing taste, safety, quality or cost. Ironically, the box would not contain any foods that are actually harvested, but would contain items such as shelf-stable milk, ready-to-eat cereals, pasta, peanut butter, beans, and canned fruits and vegetables. He also just announced his plan to replace the existing structure for the Supplemental Nutrition Assistance Program ( SNAP), where recipients are allowed to choose their own foods from the USDA’s list of approved foods in grocery stores, to receive about half of their benefits in what the agency is calling “America’s Harvest Box,” which would be delivered to homes. Secretary of Agriculture Sonny Perdue rolled back some of the nutritional requirements for school lunch programs back in May of last year. The McDonald’s move is even more important as U.S. ![]() The CDC also reports that 34.4% of all kids aged 2-19 eat fast food on a given day and that the consumption of fast food has been linked to weight gain as this age group enters adulthood. According to the Centers for Disease Control and Prevention, here in the United States, the incidence of obesity in children and adolescents has more than tripled since the 1970s. Take a look around - you’ll see that visually and mathematically translates to one in five kids.
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